How to Become a Rainmaker Review
How to Become a Rainmakerby Jeffrey J. Fox
Hyperion, May 2000.
Hardcover, 169 pages.
ISBN: 0786865954.
Ordering information:
Amazon.com.
How to Become a Rainmaker provides
practical advice and wisdom about
how to make sales and
bring in new customers.
Some of the key concepts introduced
in the book are: fish where the big
fish are, show them the money, dollarizing,
killer sales questions, don't drink coffee
on a sales call, treat everybody you
meet as a potential client, always do
an investment return analysis, never
be in a meeting, dare to be dumb,
sell on Friday afternoons, a shot on
goal is never a bad play and don't make
cold calls.
Each concept is also enforced with
explanations and real-world examples.
Jeffrey J. Fox, author of the How to Become CEO and founder of Fox & Co., a marketing consulting company, provides plenty of practical and inspirational advice in this guide that is sure to make a better salesman out of you. As Fox explains learning how to keep and attract customers is essential to any employee and the most valued employees are those that learn the skills that help bring in and keep customers. Sales professionals and corporate employees who yearn to break out of the mold and excel in their profession can take a big step towards that goal with this book.
Return to the June 2000 issue of The IWJ.
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