Nonfiction Book Reviews
Page Two of TwoPillsbury Fast and Healthy Cookbook by The Pillsbury Co.
Clarkson Potter, April 1998.Hardcover, 352 pages.
ISBN: 0609600850.
Ordering information:
Amazon.com.
For those trying to follow a low-fat and healthy
diet, the Fast and Healthy Cookbook is a real find.
With full color photos and full recipes presented in the
same style as the eponymous magazine, this is a practical
and easy to follow guide for creating low fat meals which
don't take a lot of time in the kitchen. Most of the recipes
require 30 minutes or less to prepare. The cookbook also includes
a thorough primer on the basic food groups, nutrition and
guidelines for healthy eating. The philosophy of this cookbook
is that eating healthy doesn't have to be boring or
make one feel deprived. With that in mind, the recipes
are varied and interesting, including such dishes as
Artichoke and Cheese Crostini, Artichoke Tabbouleh
Salad, Spicy Texas Chili, Chicken Piccata, Beef Tenderloin
with Mushroom Shallot Sauce, as well as guilt-free indulgences such
as Double Chocolate Chip Cookies and Fresh Pineapple Tart.
The chapters include appetizers, salads,
soups, stews and chilies, poultry, beef, seafood, vegetarian
entrees, side dishes, breads and desserts. An invaluable
reference guide for those who like healthy eating but
don't want to slave away in the kitchen all day to get it.
Proven Proposal Strategies to Win More Business by Herman Holtz
Upstart, April 1998.Hardcover, 179 pages.
ISBN: 1574100882.
Ordering information:
Amazon.com.
Herman Holtz, an expert on consulting and
an author of over sixty how-to books, has created
another winning reference book with this
proposal strategy guide. Holtz
offers advice on how to understand what the
client's needs are and how to use that knowledge
to create an effective proprosal that you
can sell to the client to obtain a contract.
Holtz uses a step-by-step
approach to guide you through the process
of developing a proprosal, beginning with discussion
of the "Unique Selling Proposition" and how to
fully analayze the client's RSP (Request for
Proposal). After explaining how to target your
proposal to the client's needs based on the
RSP and other intelligence Holtz shows you how to
obtain about the client, the book teaches methods
on how to effectively submit and present the
proposal. Holtz also provides charts,
outlines and real-world examples.
A practical reference and guide to making
your proposals more effective and sellable.
Non-Fiction Reviews
Page One
Return to the June 1998 issue of The IWJ.
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