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Jump Start Your Book Sales
by Marilyn & Tom Ross
Writer's Digest Books, April 1999.
Paperback, 348 pages.
ISBN: 0918880416
Ordering information:
Amazon.com.

These days many authors are involved with the promotion
of their own books, especially authors who are self-publishing or
trying the new ebook publishing angle.
This reference provides instruction on book marketing
concepts, including promotional ideas and suggestions.
The book covers numerous marketing strategies including:
writing marketing copy, endorsements, reviews and
galleys, publicity, author tours, book signings,
radio interviews, television, distribution, libraries,
education, catalog sales, internet strategies, public
speaking and internet strategies. Each section
introduces the marketing concepts, gives tips and
suggestions and provides links, addresses or phone
numbers related to the promotional idea. The book
also provides real-life anecdotes, checklists, outlines
and samples to help readers easily
recreate the promotional ideas introduced in the book.
Jump Start Your Booksales is
an excellent guide to self-promotion and self-publicity.
This book provides an enormous amount of valuable ideas
useful to publishers and to authors
promoting their own books. Highly recommended.
You Can Write for Magazines
by Greg Daugherty
Writer's Digest Books, March 1999.
Trade Paperback, 124 pages.
ISBN: 0898799023
Ordering information:
Amazon.com.
You Can Write for Magazines introduces beginners to the
business of freelancing for magazines. The book
includes tips, information, inspiration and examples. Coverage
in the book includes: how to find markets, finding ideas,
writing queries, manuscript mechanics, writing leads, fillers,
interview skills, quiz writing, sidebars, reviews, finding time
to write, accounting, writer's rights and reference resources.
The information in the book is conveyed in a concise
manner with lists, outlines, examples and facts.
Some of the features in the book include the five types of
magazines most open to new writers, a section about interviewing
written in a question and answer format, a final manuscript
inspection checklist and a glossary of magazine writing terms.
You Can Write for Magazine is a short, but information-packed
magazine freelancing writing guide and an excellent introduction
to the business for beginners.
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July 1999 issue of The IWJ.
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