KnightRidder.com Announces Content Distribution Agreement With Yahoo
Posted on May 17, 2000
KnightRidder.com has announced a distribution agreement with Yahoo! Inc., to provide local and regional news headlines from its Real Cities network. KnightRidder.com will provide consumers of Yahoo! News with a variety of daily local news headlines from cities across the United States, as well as additional headlines to the Full Coverage area of Yahoo! News.
``This agreement is a great opportunity for us to grow our reach and awareness,'' said Dan Finnigan, president of KnightRidder.com. ``The Yahoo! relationship allows us to reach one of the Internet's leading sites and allows its users the chance to explore our enhanced Web sites. As a leader in local news and information, Real Cities brings Yahoo! consumers even more relevant top quality content. This is in line with our aggressive distribution strategy.''
``Yahoo! is dedicated to bringing together the best content available, and local information is a critical component of that commitment,'' said Brad Rubin, producer, Yahoo! News. ``KnightRidder.com's comprehensive local and regional news enriches the depth of information available on Yahoo!, and it helps our viewers access information they need to stay informed.''
The KnightRidder.com headlines and news briefs are available on My Yahoo! pages covering up to as many as 20 major U.S. markets. Initially headlines and news briefs are available in the following markets: San Francisco Bay Area, Miami/Orlando, Philadelphia, Detroit, Charlotte, Kansas City, Twin Cities, Dallas/Ft. Worth, Akron/Cleveland and Tallahassee.
Neal Fondren, vice president of new media for E.W. Scripps and a Real Cities partner said, ``We are pleased to be part of this important relationship and look forward to connecting with new users in search of rich and useful local content.''