List of the Most Overused Marketing Buzzwords
Posted on August 13, 2010
Search and PR strategist Adam Sherk has compiled a list of the most overused terms in press releases. He used PRWeb's press release archive to find the most frequently used terms. Many press releases are full of words used to praise the products and the people mentioned in them. Words like leader, best, top, unique, innovative and great made the list. Below is a list of the top ten most overused press release buzzwords.
You can view the top 100 list here.
| Overused Term | Mentions in Press Releases | |
|---|---|---|
| 1 | leader | 161,000 |
| 2 | leading | 44,900 |
| 3 | best | 43,000 |
| 4 | top | 32,500 |
| 5 | unique | 30,400 |
| 6 | great | 28,600 |
| 7 | solution | 22,600 |
| 8 | largest | 21,900 |
| 9 | innovative | 21,800 |
| 10 | innovator | 21,400 |
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