Looksmart Partners with IDG.net, Go2Net and Blue Mountain Arts

Posted on April 8, 1999

Looksmart has announced strategic partnerships with IDG.net, Go2Net, and Blue Mountain Arts. Each partner will utilize Looksmart's Web directory on their site.

With the addition of Looksmart's searchable database of websites, IDG.net, Go2Net, and Blue Mountain Arts' customers will be able to search through more than 1,000,000 site listings in 30,000 categories. All Looksmart site listings are selected, reviewed and categorized by Looksmart's 150 professional Web editors to ensure quality search results.

"This unique distribution strategy is a core component of our c ompany and will increasingly differentiate Looksmart from other search sites and portals," said Evan Thornley, co-founder and CEO of Looksmart. "Search is a key aspect of the Web, and Looksmart is focused on dominating the category through distribution agreements such as these."

"Looksmart was an ideal match for Blue Mountain Arts because of our shared female demographic," said Jared Schutz, vice president business development of Blue Mountain Arts. "Looksmart's high-quality content and search capabilities add significant value for our visitors, yet still allows our brand to remain dominant on our site via seamless integration."