M. Shanken Communications Launches The Whisky Advocate

Posted on September 22, 2011

M. Shanken Communications has launched The Whisky Advocate magazine. M. Shanken acquired Malt Advocate in 2010 and has relaunch it as The Whisky Advocate. The relaunched magazine, which is published quarterly, also has a website.

Marvin R. Shanken, chairman of M. Shanken Communications, says, "We plan to make major investments in this title, because we think the time for a whisky magazine is now. In recent years, whenever I would visit wine shops across America, I would see big window displays and vast selections of whiskies. When I asked retailers why they stocked so many whiskies, their answer was always the same: because they sell. I then asked who was buying them-particularly as so many of them are high-priced. Their answer: the same people who buy fine wine."

M. Shanken Communications also publishes Wine Spectator and Cigar Aficioando.