Magazine PIB Ad Revenue Climbs Slightly in November

Posted on December 7, 2005

Total magazine rate-card-reported advertising revenue for the month of November increased 4.4% compared to November of last year, closing at $2,353,453,885, according to the Publishers Information Bureau (PIB). Ad pages totaled 25,076.49, down 1% from November 2004. Year-to-date, PIB revenue closed at $20,894,222,326, an increase of 6.9% from the same period last year, with ad pages totaling 220,667.67, a 0.2% gain. The top advertising categories increasing their PIB revenue and pages over last year included Drugs & Remedies (+39.9% PIB revenue and +30.2% pages) and Retail (+18.4% PIB revenue and +16.2% pages). Drugs & Remedies posted its fourth month of revenue growth in November. Other gainers included Media & Advertising; Apparel & Accessories; Direct Response; Public Transportation, Hotels & Resorts; and Financial, Insurance & Real Estate.