Martha Stewart Launches Blueprint Magazine

Posted on May 17, 2006

Martha Stewart Living has launched Blueprint a how-to home and lifestyle magazine targeted at young couples. The magazine hit newsstands this month. An IndyStar.com article says Martha Stewart is keeping a low profile in the publication.

As you can see in the cover above it isn't easy to see Martha Stewart's name. It is there on the red bar on the top of the issue. Mr. Magazine Samir Husni has compared Blueprint to Real Simple and O magazine. We see the Real Simple comparison but not the O magazine similarity.

Blueprint will be bimonthly for the first year. In addition to Blueprint, Martha Stewart Living currently publishes six other titles: Martha Stewart Living, Everyday Food, Weddings, Kids, Body + Soul and Self Healing.