Hammer Time: MC Hammer to Launch Video Sharing Website

Posted on January 3, 2008

Here's a new web launch that didn't make anyone's list of 2008 predictions. The BBC is reporting that MC Hammer plans to launch a video website that will challenge YouTube. The site will be called DanceJam and will let people share dance videos.

Famous in the early 1990s for his hit song "U Can't Touch This" and very baggy trousers, Hammer is launching a website that hopes to rival YouTube.

Due to debut later this month, DanceJam will allow users to share and watch their own dance videos.

If the website is a hit, it could help Hammer's finances - he went bankrupt in 1996 with debts of almost $14m (�7m).

The BBC article says the website will launch later this month. It will be advertising based. MC Hammer reportedly told the AP that he is well informed on Internet technology. Hammer said, ""There is no high-tech lingo or business strategy that you can talk that is above my head. I breathe this stuff." There is truth behind his bold statement.

MC Hammer has been actively blogging at mchammer.blogspot.com since he launched his blog in February, 2006. He has blogged about the power of blogging to connect with others. YouTube is likely too large and powerful for even the Hammer to overcome but he may be able to get something going with a niche video sharing website.