Meredith to Launch Hispanic Women's Lifestyle Magazine

Posted on February 18, 2005

Meredith Corporation, the publisher of titles like Better Homes and Gardens, Ladies' Home Journal and More magazines, announced that it will launch its first lifestyle and shelter publication for Hispanic women. The magazine will be titled Siempre Mujer! and will premiere in fall 2005 on a bi-monthly basis with an initial rate base of 350,000.

"As leaders in the women's home and family marketplace, we feel we are uniquely positioned to address the growing marketplace of Hispanic women and homeowners," says Jack Griffin, President, Meredith Publishing Group. "We believe that our strong editorial expertise and in-depth understanding of the shelter and women's lifestyle categories will enable us to create a magazine that speaks to the priorities of Hispanic women, their families and their homes."

Meredith will be extending its marketing alliance with Home Interiors & Gifts Inc., which currently develops and markets a line of home decor products under the Better Homes and Gardens brand name. This alliance will utilize the 30,000-member Hispanic segment of the Home Interiors sales force to sell subscriptions to Siempre Mujer! directly to Hispanic women. Home Interiors reaches approximately one million Hispanic households.

Overseeing the launch and marketing of Siempre Mujer! will be Susan Baron, Vice/President, and Ruth Gaviria, Publisher/Executive Director of Meredith Hispanic Ventures. Gaviria will work alongside magazine industry veteran Johanna Buchholtz-Torres, who will be responsible for creating the editorial for Siempre Mujer! and serve as the title's Editor-in-Chief.

Prior to joining Meredith last year, Gaviria was Director of Marketing and Brand Development for People En Espanol, a publication of Time Inc. She also has served as Vice President, Global Marketing for Fusion Networks, where she was responsible for developing the marketing and web brand positioning for Fusion in the U.S. and Latin American Hispanic markets. Additionally, Gaviria has served as Director, U.S. Hispanic Market for Colgate Palmolive, and Brand Promotions Manager at Miller Brewing. She began her career working in advertising sales and marketing with Procter and Gamble. In 2000, Gaviria was named one of Advertising Age's Top 100 Marketers.

Buchholtz-Torres, a recognized editorial leader in the Hispanic community, is an experienced editor and journalist with over 17 years in the Hispanic media market. She is the former editor in chief of Ser Padres magazine, the first national parenting magazine in Spanish. She also has contributed articles and photography to magazines such as Latina, Imagen and Lamaze.

In addition to Siempre Mujer!, Meredith also publishes a number of Hispanic publications under its American Baby brand including Espera, 12 Meses, and Healthy Kids en Espanol, as well as numerous custom publications such as Casi Lista, a magazine for expectant Hispanic parents that was bound into Espera last spring.