MTV Buys Quizilla

Posted on October 17, 2006

MTV has purchased Quizilla, a website popular with teens that lets you create and answer quizzes. The site, which was purchased from Gorilla Nation, also lets quiz results be published in online journals and blogs. Reuters reports that the site is a popular destination for teen girls and has 3.1 monthly visitors last month according to ComScore Media Metrix.

The profitable site, acquired from online ad-sales representation company Gorilla Nation, is a top-five online destination for female teens featuring content from young authors. It joins the MTVN Kids and Family Group digital portfolio that includes teen sites the-N.com and NeoPets.com as well as the recently acquired gaming sites Shockwave.com and AddictingGames.com.
"Overall, we are all about super-serving our audience -- in this case teenage girls -- and this sees us continuing down that road to make this a destination site with a deeper sense of social networking," said Steve Youngwood, executive vp digital media at MTVN Kids and Family Group.

In addition to its string of acquisitions, MTV Kids also recently launched ParentsConnect, an online community for parents.