Narnia Displays Coming Soon to Bookstores

Posted on June 29, 2005

Narnia themes and displays will soon be in bookstore everywhere but not until after the new Harry Potter release on July 16th. After Harry Potter, USA Today reports that bookstores are eager to promote The Chronicles of Narnia books well ahead of the Dec 9th Disney motion picture release.

At Anderson's Bookshop in Naperville, Ill., the front window is all about Harry Potter and the Half-Blood Prince (due July 16), but a life-size blowup of Narnia's lion king, Aslan, has already taken pride of place in the store near a table filled with Narnia books. Every person who buys Harry Potter will receive a Narnia bookmark.
Owner Becky Anderson says that soon after the Potter book goes on sale, she'll waste no time transforming store windows into a winter-like "Narnia world."
Discount chains also are getting into the act. Most Target stores began stocking shelves in their book department with Lewis titles in late May, says spokeswoman Lena Michaud. The book covers promote Lewis as "Author of The Lion, the Witch and the Wardrobe. A Major Motion Picture. Holiday 2005."

The USA Today article also says that HarperCollins, which owns the publishing rights to the Narnia series by C.S. Lewis, has 24 movie tie-in books ready for release. A trailer for the movie Narnia is up now at narnia.com.