NBC and Dow Jones to Form Global Business Television and Internet Alliance
Posted on December 9, 1997
Dow Jones & Company and NBC have entered into a global business television and Internet alliance that will enhance the way business information is provided to audiences around the world. The move brings together two of the most recognized business news brands in the world, including The Wall Street Journal, CNBC and Dow Jones. By teaming together, NBC and Dow Jones both strengthen their international operations, their business television services generally and their interactive ventures, drawing on Dow Jones' resources ranging from the Dow Jones Newswires to Barron's and the Far Eastern Economic Review, and NBC properties MSNBC Interactive and MSNBC Business Video.
In the U.S., CNBC and Dow Jones will team to provide business news programming on CNBC. Internationally, NBC and Dow Jones will together launch signature business information channels under the CNBC banner in Asia and Europe by merging their existing television services into regional services with distinct quality and operational advantages. And on the Internet, the two companies will develop a series of interactive business news and information initiatives.