New Blog and Video Library on MarthaStewart.com

Posted on March 31, 2007

Marthastewart.com has a new blog called Bluelines. The blog is a personal style blog that was launched for Martha Stewart Living's Blueprint magazine.

With its third issue, Blueprint: Design Your Life, the newest lifestyle magazine from the creators of Martha Stewart Living, is introducing Bluelines, a daily blog today. In our need-to-know-it-now age, this blog is an immediate and essential extension of the new, bimonthly periodical, Blueprint. Bluelines features fun finds, favorite sources, inspiring ideas, and clever shortcuts for women ages 25-39 who are interested in creating and refining their own personal style. The Blueprint blog is part of the launch of the blueprintmag.com website, which links to marthastewart.com.

"Bluelines adds another exciting dimension to Blueprint. Readers are constantly looking for new ideas and the Blueprint editors are thrilled to share their latest and greatest discoveries with them on a daily basis -- from our favorite online handyman who will tell you how to fix anything to the new oversized tote the entire fashion department is ordering. Now our readers can enjoy an instant fix online along with the sumptuous, in-depth experience they get when reading the magazine," said Blueprint Editor-in-Chief Sarah Humphreys.

MarthaStewart.com also has a couple other blogs mentioned here. They include Homegrown Gardening, a blog written by Andrew Beckman and Margaret Roach. There is also a blog by Dawna Stone called Being Martha's Apprentice, which describes Stone's job as Director of Development for Body+Soul magazine. However, the Apprentice blog hasn't been updated since 2006. But there may be more blogs on the way. The site says, "In upcoming months we will be adding more blogs; check back regularly to see our new offerings." While they don't have many blogs yet on MarthaStewart.com they have added a video library that includes how-to videos. There is no embedding feature for the videos -- they can only viewed on Martha's website.