New Magazine Focuses on Job Creativity and Innovation

Posted on December 10, 2004

Worthwhile is a new bi-monthly magazine intended for those looking to infuse their work lives with more fulfillment and joy. The magazine is filled with inspiring columns, profiles, and articles. Anita Sharpe is the co-founding editor of Worthwhile, and a Pulitzer Prize-winning writer for The Wall Street Journal. Sharpe has joined forces with co-founding editor, Kevin Salwen, a veteran editor of The Wall Street Journal. The magazine is available on newsstands for $4.95.

Sharpe and Salwen created Worthwhile for what Salwen describes as "the next generation of business leaders -- the designers, lawyers, consultants and others who aspire to achieve greater fulfillment and meaning in their work lives. These professionals don't consider themselves 'business people,' but care intensely about their careers."

Worthwhile's editorial slant is unlike that found in traditional business magazines. "All too often they have missed the heart and soul of the world of work, and are disconnected from what career people want in a magazine today," said Salwen. "In fact, they contribute to the disconnect and emptiness that so many people feel about their jobs because they do so little to spark the imagination of the American professional."

Highlights of the first issue include:

When Bad Companies Happen to Good People -- Living with the stigma of having worked for Enron, Tyco International, Andersen or WorldCom.
How to Win Over the Dr. No Boss -- When your boss says no to your last 5 good ideas, here are solutions to turning things around.
A guide to starting that big life change for the 50 hours a week you want to reclaim.
A profile of Bert and John Jacobs, founders of Life is Good, manufacturers of trademarked merchandise that earned $24 million in 2003. That story runs in the same "Love Your Work Life package" as pieces on designer Kenneth Cole, food pioneer Alice Waters, consultant turned nonprofit pioneer Tim Zak, OneWorld Health's Victoria Hale, social investor Laura Arrillaga, Mindspring founder turned real-estate creator Charles Brewer and IBM's Ann Cramer.

Anita Sharpe is co-founder of Worthwhile Magazine. She previously was a Pulitzer Prize-winning writer for The Wall Street Journal, where her coverage spanned the media and entertainment industries to health care. Before that, as editor-in-chief of Atlanta Business Chronicle. Under her direction, the publication twice won the national Gerald Loeb Award and was a finalist for that award on three other occasions.

Kevin Salwen is co-founding editor of Worthwhile. Before he and business partner Anita Sharpe started the company that created Worthwhile, Salwen had an 18-year career at The Wall Street Journal, where he was most recently national small-business editor, managing the newspaper's coverage of entrepreneurship and family business. Prior to taking on the small-business editorship at the WSJ, Salwen launched two publications, covered two presidential administrations and wrote two different columns.