New York Times Takes on Gadget Blogs With Gadgetwise

Posted on December 7, 2008

The New York Times recently launched a new blog called Gadgetwise putting them in direct competition with gadget blogs like Engadget, Gizmodo, CrunchGear, OhGizmo, and many others.

Here's an excerpt from the introductory post from Gadgetwise.

Tens of days ago, The New York Times decided to expand its coverage of personal technology. Gadgetwise is one of the first products of that decision. A new personal-tech blog, Gadgetwise is currently organized around four product categories (digital photography, home entertainment, mobile technology and personal computing), each with a dedicated contributor.
Gadgetwise's mission is to help make people smarter about, well, gadgets-both the gadgets they're thinking about buying and the gadgets they already have. Every day, the blog will feature product news, analysis of tech-industry issues that affect consumers, and a growing database of tips, tricks and hacks that help people get the most out of their hardware and software.

The Blog Herald says the new blog has five writers which is a significant number to put towards a single blog. It may have five writers but it is only averaging 26.8 posts per week as of this writing (according to Google Reader). That's far below Engadget and Gizmodo which each have over 200 posts per week. Also noteworthy is that the Times is going to the trouble to brand a blog named Gadgetwise without owning the Gadgetwise.com domain.