Oodles of Blog Networks

Posted on September 30, 2005

Several blog networks have launched over the past few weeks and there are many others, like Federated Media Publishing, are in the early planning stages. Some of the recent blog network announcements or launches include B5 Media, Fine Fools, Instablogs and Webby Media. The term blog network is being used to define many different type of networks including loose affiliations of bloggers connected by links; collaborative or group blogs like the Huffington Post; individuals that own multiple blogs; blog channels like Duct Tape Marketing and blog networks that are being organized by independent publishers hoping to make a profit. There are also the countless mainstream media blog networks launching on nearly every newspaper and television news website.

The new blog networks will probably attract lots of bloggers initially that want to join. Some of the potential problems facing the profit-focused blog networks down the road will be issues like blogger burnout, blogger turnover and generating enough revenues to keep bloggers happy. It will be interesting to see -- with so many blog networks launching -- if some bloggers will blog for more than one network as a way to drive traffic back to their own personal blog.