Oprah's Web Traffic Soars From Book Club Relaunch

Posted on June 25, 2003

Nielsen//NetRatings reported that traffic to Oprah.com jumped 51 percent during the week ending June 15, as surfers logged on to access information on the relaunch of Oprah's Book Club. More than 303,000 unique visitors at home visited the site, as compared to 200,000 the previous week. Of those visiting the Web site last week, more than 29 percent of the audience traffic accessed a promo page announcing the relaunch of the book club.

Abha Bhagat, senior Internet analyst, Nielsen//NetRatings, says in a statement, "Oprah's book club was a huge success, bringing often little known authors into the mainstream. The financial gain for those books picked is enormous. One endorsement from Oprah can launch a book into best seller status."

You can view a list of Oprah's picks here.