Organic Beauty Magazine Debuts

Posted on December 29, 2008

Sovereign/Homestead is launching Organic Beauty, a bimonthly magazine that will cover natural, eco-friendly products and organic beauty. The premier issue is themed "Green and Gorgeous." It hits stands New Year's Day and will contain information about green alternative choices in personal-care products and cosmetic surgery.

Rona Berg, former beauty editor of the New York Times Magazine and editorial director of Elle, is the editor-in-chief. She says going green is a new lifestyle.

"Going green is no longer just a trend, it's a lifestyle," says Berg. "Organic Beauty will provide a smart, sophisticated resource for women who want to cut through the confusion and find more natural alternatives."

"We are very excited to be teaming up with Rona to publish a magazine that will help women be healthy and beautiful," said Diane Hintz, publisher of Organic Beauty. "The organic and natural personal-care product market has hit a phenomenal $7 billion in annual sales. The demand for organic beauty products may be the most important issue to affect the beauty industry in its history."