Pace Communications to Publish Southwest's Spirit Magazine

Posted on January 8, 2007

Southwest Airlines' magazine called Spirit switched in January to a new contract with costom magazine publisher Pace Communications. Spirit has a monthly circulation approaching 500,000 copies and a readership of 3.2 million a month, according to Media Research International (MRI).

"We have produced a magazine that we feel fully reflects the Southwest brand and at the same time respects the great goodwill that already exists between the publication and its reader," says Craig Waller, Chief Marketing Officer of Pace and head of its inflight publishing division.

Jay Heinrichs, author of Thank You for Arguing and a former Editorial Director at Rodale, is returning to Pace after a break of several years to serve as Editorial Director of Spirit.

"The magazine has a breadth of self-contained, page-turning stories including entertaining stats useful to business people, how to fold the perfect paper plane, a special page just for children, and plenty of games," says Heinrichs.