Paul Kagan Associates, Inc. Announces Launch of Kagan.com

Posted on June 12, 2000

Paul Kagan Associates, Inc., known for its business-to-business research and analysis of the media and communications industries, has announced the official launch of Kagan.com.

``The beta test is over,'' said PKA Chairman/CEO Paul Kagan. ``After nine months of trial runs we've established standards and set new parameters of growth in e-publishing. The new kagan.com is designed to be the media industry's destination site for strategic business news, data and expert analysis in every world time zone.''

The website provides stories and stats from Kagan bureaus in London, Hong Kong, Denver and Carmel, CA. Stock market averages for 60 media/communications sub-groups are provided and updated daily. The new site design groups Reuters news reports by media subgroup and archives them as well. The site also incorporates the Kagan On Demand database, a pay-per-view resource available only to registered subscribers, which enables media executives to obtain any one page in any one publication, or any one spreadsheet from any one reference report without the requirement of purchasing a full subscription or report.

``We've also introduced a polling feature,'' Kagan said, ``the first of a number of interactive features. This survey will hit the hot buttons of our field, the controversial subjects that generate heated debate and changes of opinion. Kagan.com visitors, who include the media industry's most engaged executives, will now be able to learn how their own views stack up against a strategic sample of knowledgeable peers. Pick from the multiple choice answers and instantly see how you score against others.''

Kagan data has been available online since 1994, when PKA acquired the Baseline movie database. Baseline, with its motion picture credits, biographies, reviews and other data, was sold to Hollywood.com in 1999, leading to the creation of www.kagan.com. PKA continues to provide movie industry data to hollywood.com.