PayPerPost Acquires Some Performancing Assets

Posted on December 28, 2006

TechCrunch reported yesterday that PayPerPost would be acquiring Performancing, a provider of blogging tools and a blog advertising network. Today, the official press releaseis out and PayPerPost has bought Performancing's blog analytics tool and online classifieds service.

PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has signed a Letter of Intent to acquire select assets of Performancing LLC, operator of Performancing.com, a popular Internet community site for professional bloggers. Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online "classifieds" for bloggers.

Online Marketing Blog says the Firefox plug-in and the Performancing Partners ad technology will be retained by Performancing and relaunched as new brands. The Online Marketing Blog post also points out that Patrick Gavin, one of the owners of Performancing, is also a cofounder of ReviewMe -- a PayPerPost competitor.