Pop-up Blogs is a Bad Name for Event Blogs
Posted on November 21, 2005
ClickZ reports that ElectricArtists is running a blog they are calling a "pop-up blog" for their weblog which is a companion to this year's Fortune Innovation Forum to be held November 30-December 1 in New York City.
In a bid to lower the barrier to entry that keep many corporations from beginning to blog, marketing services firm ElectricArtists has come up with an option for the commitment-phobic -- the "pop-up" blog.The term "pop-up" blog sounds like a big mistake. Why would anyone want to associate a product with a term that sounds like pop-up ads? The simple term event blogs works better or maybe cyclical blogs. We also don't like the idea of a blog that is destined to go away. What would be the point of linking to this site. If you do your links are certain to eventually result in a 404 error. Weblogs, Inc. has had a few of these blogs for events they covered. Examples include Blogging Blogher and Blogging Gnomedex. Weblogs, Inc. is smart and keeps these blogs online even though the conferences have ended.Unrelated to the loathsome pop-up ad but akin to the pop-up store, the pop-up blog is created with a clear lifespan set before it is launched. It pops up and fades away, and its brief life span corresponds with an event, product launch, or other time-sensitive cause, Marc Schiller, CEO and founder of ElectricArtists, told ClickZ News. It's a concept that others have employed occasionally in the past, but Schiller is the first to give a moniker to the phenomenon.
"The number one reason not to start a Weblog is the commitment involved. You can hire an agency to launch it, and put a team together to run it, but adding a new project that needs annual focus -- not just budget -- is difficult," Schiller said.