Pottermore to Open in Early April 2012

Posted on March 8, 2012

Pottermore, an interactive website for the Harry Potter series, finally has a launch date. An announcement was posted on the Pottermore blog that says the site will open to everyone in early April 2012. The post acknowledges the delays have frustrated Harry Potter fans.

The Pottermore update says, "Many of you are interested to know why we extended the original opening date beyond October of last year. We always knew Pottermore would be incredibly popular, which is why we made the decision to only open to one million Beta users to begin with. We wanted to make sure that we had a really good understanding of how people want to use the site and which bits we'd need to modify before giving more people access."

The blog post also says they had to move Pottermore to an "entirely different platform set up," which attributed to the delays. It is generally smarter to delay than to launch a website that has lots of mistakes or unfinished sections.

Here is a video of author J.K. Rowling's announcement of Pottermore from October. Take a look: