Premiere Issue of Lifetime Magazine Debuts

Posted on April 18, 2003

Lifetime Entertainment Services, jointly owned by The Hearst Corporation and The Walt Disney Company, and Hearst Magazines has unveiled the premiere issue of Lifetime magazine, a new women's lifestyle title with the tagline "real life, real women." The magazine, which features Faith Hill on its cover, hits newsstands nationwide on April 22, 2003.

Lifetime magazine debuts as a bimonthly with the May/June double issue. Following another double issue in the summer, the magazine plans to go monthly with the September 2003 issue. The premiere issue carries 104 advertising pages. Lifetime is launching with a rate base of 500,000 and will cost $2.95 on the newsstand.

Cathleen P. Black, president of Hearst Magazines, said: "Lifetime Television and Hearst Magazines reach millions of women every day. With our combined expertise, we feel confident that Lifetime magazine will fill a need in the market and be warmly welcomed by both readers and advertisers. The editorial will be substantive, enjoyable, and joyous - a celebration of women."

Targeting an audience of women in the"thirty-something" market, Lifetime aims to reflect the overall DNA of the Lifetime brand while also delivering its own unique personality. The magazine merges storytelling, chic decorating tips, and fashion and beauty for women. The editorial mirrors such Lifetime Television content as "Intimate Portrait," an in-depth look at a celebrity's life, and "Our Lifetime Commitment," a nod to Lifetime's public outreach campaigns that inform and support women on a wide range of issues affecting them and their families. Expert advice is also offered from regular columnists such as Dr. Richard Carlson (Don't Sweat the Small Stuff), intimacy expert Dr. Pepper Schwartz and Dr. Natalie Achong of Yale University School of Medicine.

"Our reader leads a jam-packed life, but keeps her sense of humor about it. We want her to be informed and entertained by Lifetime and feel that when she opens the magazine, she's entered a 'no pressure zone," said Sally Koslow, Lifetime magazine's editor-in-chief. "With the magazine's clean, uncluttered look and lively content, we think our reader will feel at home -- just as she is when she relaxes with Lifetime Television."