R.L. Stein Will Take Readers to HorrorLand

Posted on May 18, 2007

R.L. Stine is ready to terrify children once again. Terrify, but in a good way. The bestselling author of the Goosebumps series has signed with Scholastic to pen a new series called Goosebumps HorrorLand. The new series will run for twelve books and will continue Stein's trademark blend of horror and humor.

The first two books will be released in April, 2008 with a $500,000 marketing campaign. The deal was negotiated by Lisa Holton, President of Scholastic Trade and Book Fairs, and Joan Waricha, CEO & Chairman, Parachute Publishing.

The new series will be an immersive storytelling experience welcoming fans to HorrorLand, a vast theme park which R.L. Stine describes as "the scariest place on Earth." The new series will be a serialized adventure, and the story won't end on the final page of book one, Revenge of the Living Dummy. Readers can continue the adventure online.

"I missed my subway stop last week reading the first manuscript," said Lisa Holton. "When I wasn't laughing I was on the edge of my seat, holding my breath. Bob Stine has done it again-with HorrorLand he will take millions of readers on a thrill ride like no other."

"I thought writing 87 Goosebumps books was enough for a human-but everywhere I go the kids keep begging me to write more," said R.L. Stine. "I'm so pleased to be able to do what I've always done: listen to my audience!"

We have no doubt that Goosebumps fans will happily follow the adventures in Goosebumps HorrorLand.