Reading Is Fundamental Launches Book People Unite Campaign

Posted on April 17, 2012

Reading is Fundamental (RIF), a children's literacy nonprofit, has launched Book People Unite, a new campaign to focus a spotlight on children's literacy nationwide. The campaign features many beloeved book characters. The PSA is a collaboration among RIF, the Library of Congress and the Ad Council and was created by Mother New York.

RIF says in low-income neighborhoods there is only 1 book for every 300 children. They also say only 32% of 4th graders read at a proficient level.

The following characters from books are included in the campaign: Pinocchio, Madeline, Greg (Diary of a Wimpy Kid), Rip Van Winkle, LeVar Burton, Three Blind Mice, Humpty Dumpty, Curious George, Big Bad Wolf, Little Red Riding Hood, Raggedy Ann & Andy, Goldilocks and the three bears, Captain Ahab, Three Pigs, Clifford the Big Red Dog, Babar the Elephant, Mr Men, Little Miss, Mr Tickle, Little Miss Chatterbox, Mr Tall, Peter (The Snowy Day), The Very Hungry Caterpillar and Black Beauty.

Take a look: