Red Bull Launches Glossy Lifestyle Magazine

Posted on May 14, 2011

USA Today reports that the Red Bull energy beverage is entering the realm of publishing. They have launched The Red Bulletin, a glossy, lifestyle magazine that is already published in nine countries. It launches in the U.S. with the June issue. A man performing parkour is pictured on the cover. He is upside down as he leaps over a brick wall.

The Red Bulletin will launch with 75,000 copies on newsstands. A single issue will cost $4.99 and a subscription will cost $12 for 12 issues. You can also find it online here.

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