Reuters Launches Revised Website Targeting Consumers

Posted on November 29, 2002

Reuters, an information, news and technology group, has launched an expanded and redesigned version of Reuters.com. Reuters.com is being relaunched as a more fully developed consumer destination for financial and investment news. The move is an interesting departure for Reuters, which outsources its content to other publishers.

Lavinia Calvert, Executive Vice President and Global Publisher, Reuters, said: "For the first time, Reuters is publishing a full-fledged financial news and information destination for an audience of at-work and at-home online users. The investor-focused revamp of Reuters.com underscores our corporate commitment to expand our business outside our core product line, which is aimed at financial market professionals. We believe that online readers will find the new Reuters.com to be a compelling new source for markets news and data, business intelligence, and fast and unbiased global news coverage."

The new Reuters.com also marks the beginning of the company's first direct-to-consumer publishing initiative, with the introduction of a catalog of email newsletters being marketed as Reuters Newsmail. Initial email newsletter offerings in the U.S. and U.K. include a pre-market opening report, daily top news, business, technology and health reports, a weekly funds review, and more. The first email publications will be advertiser-supported and free to registered users of Reuters.com.

The newly constituted Reuters.com offers global market coverage and analysis, research tools and calculators, and access to Reuters business news. Added features include a multi-asset, personal portfolio management tool and a watchlist that can be personalized by individual users. Other new content, tools and functionality will be added regularly throughout 2003. Premium subscriptions and other paid-content offerings will be introduced on Reuters.com in the next 12 months.