RIM Launches MyBlackBerry Community

Posted on July 15, 2009

901am reports that RIM has established a social network just for BlackBerry users called MyBlackBerry.

Perhaps it's because the company, while far from abandoning corporate users, is increasingly looking to impress consumers that the move has happened. The company has a large user base but certainly needs to do something fresh to stave off competition from the likes of Apple's iPhone and other smartphone manufacturers.
Facebook this social network isn't, but rather it's designed more as a bulletin board for users to talk (rant) about the various flavors of BlackBerry, set up a personal profile (tailored dependent on which handset you own), and rate and review applications.

The community could help BlackBerry because it provides a forum where people can share help with others and encourage other BlackBerry users to try new Apps and upgrades. There are many others ways - and many other social networks already existance - where manufacturers to keep up with problems, complaints and trends but RIM must have felt they could keep a better tabs on things by having an in-house community.