Rubbadubbers Become Children's Books

Posted on August 17, 2003

Simon Spotlight, an Simon & Schuster Children's Publishing imprint devoted to media tie-ins, and Scholastic, a publisher and distributor of children's books, announced that they will each publish a line of books based on HIT Entertainment's new animated television series Rubbadubbers.

Simon Spotlight will publish novelty and storybook formats and Scholastic will publish coloring and activity formats. Spotlight and Scholastic are coordinating sales and marketing efforts with national accounts to assure a major Rubbadubbers presence when the books launch in Summer 2004.

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