Samuel Adams Founder Jim Koch Pens Business Book

Posted on October 5, 2015

Samuel Adams brewer and founder Jim Koch is writing a business book. Koch is the co-founder and chairman of The Boston Beer Company, which is the brewer of Samuel Adams beers. He started the company after discovering his great-great grandfather's recipe for Louis Koch Lager in his father's attic. Koch has also appeared in many Samuel Adams commercials.

His book will be called Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. The book is being published by Flatiron Books, a division of Macmillan. The book was announced at the Great American Beer Festival. It will be released in April 2016. The deal was negotiated with Macmillan through Jim Levine at the Levine Greenberg Rostan Literary Agency.

Koch's book will offer advice on sales, marketing, hiring and corporate culture. It will offer advice for those seeking to build a career as well as people looking to lunch a business. Macmillan says Koch's "anecdotes, quirky musings and bits of wisdom go far beyond brewing."

Koch says in a statement, "The idea of writing a book has been brewing for more than a decade. When I meet people in bars, they are always curious about the early days of Samuel Adams and how I built the brewery to become what it is today. Then, about two years ago, I started writing in earnest, but it wasn't until I connected with Will and the experienced team at Flatiron that I really understood what the book could be. I'm excited to share Quench Your Own Thirst with folks looking to start a business, build a business, or learn more about what makes The Boston Beer Company a company I want to work for."

Update: The book is now available for purchase on Amazon.com.