Sandra Lee Launches Print Magazine

Posted on February 18, 2009

Sandra Lee, host of the Food Network show, Semi-Homemade Cooking with Sandra Lee, has launched her new magazine, Sandra Lee Semi-Homemade. The inaugural issue published by Hoffman Media, focuses on affordable culinary and lifestyle solutions. The premier issue contains over 180 quick and easy recipes and ideas, 20 minute money-saving meals and affordable decorating tips.

The magazine is published in a bimonthly format with the majority of the content geared toward food and entertaining and the remainder focused on home, gardening, crafts and lifestyle in general. Sandra Lee, who takes on the new role of Editor-in-Chief, said, "I am thrilled to embark on this groundbreaking endeavor with Hoffman Media. Sandra Lee Semi-Homemade magazine marries fresh, innovative ideas with brand integration allowing the reader to achieve attainable results while saving time and money, so they can make every day and every meal special."

Hoffman Media also publishes Cooking with Paula Deen. The premier issue of Sandra Lee Semi-Homemade will have a distribution of over 300,000 copies to major newsstand outlets, with a newsstand price of $4.99 and a subscription price of $19.98.