Scholastic and Warner Bros. Announce Partnership on Children's Books
Posted on January 21, 1998
Scholastic Books and Warner Bros. Worldwide Publishing have entered into a multiyear agreement, giving Scholastic a first-look option to adapt Warner Bros. motion pictures and television properties into children's books. The partnership was announced by Barbara Marcus, executive vice president, Scholastic Books, and Michael Harkavy, vice president, Worldwide Publishing for Warner Bros. Consumer Products.
The publishing agreement extends to all Warner Bros. children's and family-oriented properties including selected live-action and animated television programs, as well as Warner Bros. Feature Animation releases and Cartoon Network programming.
Scholastic will have the option to produce children's books in a variety of formats including mass market and digest novelizations, hardcover books, paperback storybooks, poster books and chapter books.
The first project under the new partnership launches this May with Scholastic's publishing program for Quest for Camelot, Warner Bros. Feature Animation's first fully animated major motion picture. The program includes a Deluxe Movie storybook, a Digest novelization, two 8x8 picture storybooks, an Early Reader and a Jewel Sticker Book.