Sidecar Suite Launches Road Trip Magazine

Posted on September 16, 2005

Sidecar Suite, Inc. has announced the publication of Road Trip, a magazine devoted to the motorcycle travel lifestyle. Sidecar Suite says Road Trip is "dedicated to entertaining and informing a burgeoning niche of motorcyclists with a zeal for motorcycling and a love of travel." Sidecar says the publication will focus on affluent riders who can afford to satisfy their wanderlust in comfort and style.

Here is how Sidecar describes Road Trip magazine: "Road Trip sets the pace and aims to become the sole authoritative guide to motorcycle travel, providing motorcycle and travel industry news alongside dependable advice: lively features, tips on what to see and do, and information on the amenities upscale touring riders demand. The magazine investigates and reports on emerging touring trends as well as on the best recreational activities, historical and cultural attractions, lodging, and dining. It also introduces and reviews a wide range of products that enhance motorcycle travel."

Co-publisher Gary Dolgoff says, "Road Trip not only arouses a passion for the highway, it captures the thrill of the unknown and celebrates the discoveries that lay at the end of the road." He adds that while most magazines dwell on the nuts and bolts of the machines and the road beneath their wheels, Road Trip instead cultivates the art of traveling on two wheels. Dolgoff, a seasoned motorcycle traveler and writer, and co-editor and publisher Kate Jackson, editorial director and lifelong traveler, created Road Trip to address the long-ignored legions of riders who know that there's more to the ride than the road.

With a controlled circulation, the magazine will launch in three phases. The 92-page September/October premiere issue of Road Trip goes to 25,000 motorcyclists in California and neighboring states, the November/December issue will be distributed nationally to 40,000 riders. Beginning in January 2006, the magazine goes monthly with a circulation of 60,000. The publishers believe the circulation number will double to 120,000 by 2007.