Simon & Schuster Launches Red Rocket

Posted on October 9, 1997

Simon & Schuster announced its further commitment to the online marketplace with the launch of Red Rocket. An interactive emporium offering educational and entertaining children's learning products, Red Rocket offers a convenient and informative place to find developmentally appropriate products that kids love and parents can trust.

Red Rocket enables Simon & Schuster, known for its broad range of quality books for children and adults, to extend to parents all over the world its experience and knowledge in the educational arena. Red Rocket provides parents with a wealth of search options, detailed product information, as well as reviews and articles from educational experts.

"We wanted to open a dialogue with parents and provide them with the easiest way to research, review, and purchase educational products," commented Lynne Weiss, vice president of new media for Simon & Schuster Education Technology Group. "Parents want the best for their kids, and they need a quick, but most importantly, a reliable source to rely on when making their decision to purchase learning products."