Snap-on Inc. Launches Lifestyle Magazine

Posted on March 18, 2005

Snap-on Inc. has announced the launch of Tech, a new lifestyle publication geared specifically to technicians. The 52-page glossy magazine will be distributed four times a year to 1 million technicians.

"Our dealers visit customers every week, and there is more to the relationship than tools," said Chris Pfaus, Snap-on vice president of marketing. "Dealers and customers talk about family, vacations, hunting, fishing, NASCAR, hot rods -- even financial planning and career development. Tech magazine is representative of what our customers talk to dealers about - and therefore what the customers care about."

The inaugural issue of Tech includes:

"2005 celebrates Snap-on's 85 years of excellence and this magazine gives Snap-on dealers the opportunity to be part of history in the making," said Michael Montemurro, Snap-on senior vice president and president of Snap-on Worldwide Dealer Group.

Tech magazine will be hand delivered quarterly by more than 4,000 Snap-on dealers nationwide. No subscription is necessary and the publication is available only to technicians, not general consumers.

Snap-on Inc. is a developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage products, diagnostics software and other solutions for the transportation service, industrial, government, education, agricultural, and other commercial applications, including construction and electrical. Products are sold through its franchisee dealer van, distributor channels and company direct sales, including snapon.com. Founded in 1920, Snap-on is a $2 billion-plus, S&P 500 company headquartered in Kenosha, Wis., and employing approximately 12,000 worldwide.


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