SNL Cold Open: President Obama's Social Media Campaign Goes into Overdrive

Posted on March 30, 2014

Louis C.K. hosted Saturday Night Live last night. For the Cold Open the SNL writers took aim at President Obama's social media offensive to increase sign ups for healthcare at healthcare.gov. In this skit, the president (Jay Pharoah) agrees to increasingly silly social media stunts in order to get young people to sign up.

He poses for a photo with Kim Kardashian and Harry Styles, he dances with Pope Francis for a Vine video and even agrees to kiss Justin Bieber (Kate McKinnon). All the while his aide (Taran Killam) spins him sadder and sadder stories of people without healthcare so he will agree to the promotions. Kate's Bieber is spot on.

Take a look:

More from Writers Write

  • Karlie Kloss to Relaunch Life Magazine at Bedford Media


  • NBF Expands National Book Awards Eligibility Criteria


  • Striking Writers and Actors March Together on Hollywood Streets


  • Vice Media Files for Chapter 11 Bankruptcy


  • Oprah Selects The Covenant of Water as 101st Book Club Pick


  • New in Products: Amazon Kindle Colorsoft Signature Edition