Star Magazine to Become Blogazine

Posted on November 9, 2006

FishbowlNY reports that American Media Inc. and editor Bonnie Fuller are planning to turn the Star magazine celebrity gossip rag into a "blogazine." FishBowlNY says Star may be too moral to compete with some of the gossip blogs.

The only problem we forsee with Star's desire for blogmash is statements like the one above, in which Fuller said Star wouldn't "out" a celebrity unless "they chose to go public or chose to be very public about what they were doing." That's no good - blogs don't have morals. In fact, some of them are just horrific.

Looking at the Star website it could instantly be made more bloggish simply by adding permalinks to the short gossip article entries. They also have a section called "Team Star" which could be converted into a social network. It sounds a lot like Sugar Publishing's TeamSugar website.