Starbucks To Provide In-Store Internet Access

Posted on January 5, 2001

Starbucks Coffee Co. and Microsoft Corp. have announced a strategic relationship to create a high-speed, connected environment in Starbucks locations across North America using MobileStar Network Corp.'s wireless broadband network. Customers will be able to access broadband content and services using their own wirelessly enabled laptops, smart phones, Pocket PCs and other handheld devices -- all while enjoying a cup of Starbucks coffee. MobileStar, a wireless broadband Internet service provider, will deploy the network infrastructure beginning in late spring.

``Starbucks' customers will enjoy an even better in-store experience, thanks to our combining Microsoft software and technology with Starbucks' focus on serving its customers' needs,'' said Steve Ballmer, president and CEO of Microsoft. ``We're really pleased to be working with Starbucks on this project. Starbucks is not only a great Seattle neighbor, but one of the world's leading retailers and among the best-known and best-respected brands on the globe.''

During the coming year, the companies will work together to develop services for the wireless broadband network. For example, customers will be able to download the information on local arts and entertainment and shop online while enjoying their beverage. In addition, customers using the MobileStar wireless broadband service will be able to check their email and access corporate intranets to stay connected to the office.

``This 'one of a kind' national wireless broadband network gives Starbucks a unique position in the landscape of retailers,'' said Howard Schultz, chairman and chief global strategist at Starbucks. ``These new relationships will provide us a great opportunity to enhance our existing customers' in-store experience as well as attract new customers to our retail locations.''