Study: 70% of Large Companies to Have Blogs by End of 2006

Posted on June 29, 2006

It is not a surprise but it is worth reporting that there are more corporate blogs coming. A MediaPost article cites a JupiterResearch study that says 35% of large companies plan to launch a corporate blog this year. MediaPost says this number will increase the percentage of large companies with corporate blogs to 70%.

Yup, there are more corporate blogs on the way. I'm sure there are more personal ones on the way too. Wasn't there a statistic that said a new blog is born something like every minute? At any rate, JupiterResearch finds that 35 percent of large companies plan to start corporate blogs this year. When combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. That's according to a new Jup report, "Corporate Weblogs: Deployment, Promotion, and Measurement," that also finds 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

That still leaves 30% of large companies blogless. Why would any large company still not have a blog? It is probably concerns from the legal department about liability and worries from the accounting department about costs that are holding back the remaining 30%. It should not cost anywhere near $500,000 for a corporate blog but you might be suprised at how quickly costs add up at large corporations.