Superhero Creator Launches Stan Lee Media Inc.

Posted on January 19, 1999

Stan Lee, whose classic superhero creations, The Fantastic Four, Spider-Man, The Incredible Hulk and Silver Surfer have entertained three generations of fans, has formed a new company, Stan Lee Media Inc. to harness the power and global outreach of the Internet to create a new world of superheroes. The first venture for the newly formed company is StanLee.net.

StanLee.net will become a "virtual clubhouse" for 10-20 year-olds interested in interacting with creative leaders of the genre and each other. The branded, niche, hub will offer free web pages, email, games, the ability to buy, sell and trade comics and digital trading cards and related merchandise. The site will offer the opportunity to share stories, new characters and artwork and to participate in Stan's creative process.

Lee says in a statement, "I am very excited about using the power of the Internet to build a global community of young comic book enthusiasts to take the superhero tradition into the new millennium. In addition to creating new characters who will derive their powers from the Internet, we will be reaching out to a global community of fans."