Survey Shows How Bloggers Plan to Monetize Blogs

Posted on November 10, 2006

An ePublishing Daily survey asked 415 bloggers how they planned to monetize their blogs. Highest on the list were AdSense (45%), developing information products (42%) and affiliate programs (39%). The results were also compared to an earlier survey conducted in January.

More professional bloggers are looking at monetizing their blogs via information products according to a recent survey.
According to the survey, 42% of those surveyed plan to monetize their blogs by creating and marketing their own information products - a big jump from the 29% at the start of the year.
The survey, conducted by ePublishingDaily (this blog) and completed once in January 2006 and again in October 2006 showed a marked increase in bloggers taking a serious look at information product publishing as a viable means of monetizing their blogging efforts.
In stark contrast with these results, reliance on AdSense (and other contextual advertising programs) has fallen from 63% to 45% during the same period.

The percentage of bloggers planning to use AdSense did drop in the survey. It also dropped for Yahoo's contextual advertising program from 27% to 21%. The "other" contextual ad category also dropped from 27% to 18%.