News Corp's The Daily is Short of Murdoch's 500,000 Reader Goal

Posted on October 1, 2011

News Corp. chief Rupert Murdoch believes The Daily, the media company's iPad-only magazine, needs 500,000 monthly readers to make money. Bloomberg reports that The Daily is averaging about 120,000 readers a week, which is only about 1/4 of what it needs. 120,000 is still a very impressive paid subscription number for content available only on the iPad.

People can get a free two week subscription to The Daily on iTunes, so the true subscriber number could be less than 120,000. Hopefully, News Corp. will give The Daily more time to gain traction before giving up on it.

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