The Neal Awards Honor Top B-to-B Editorial Content
Posted on March 21, 2002
Pharmaceutical Executive, published by Advanstar, Inc., Eugene, Ore., won the Grand Neal Award at the 48th annual Jesse H. Neal National Business Journalism Awards. The magazine is a monthly publication designed to meet the diverse management and marketing needs of professionals in the pharmaceutical industry worldwide. Winners were announced before a crowd of more than 450 b-to-b leaders at The Waldorf-Astoria in New York.
The Neal Awards are a celebration of a year in b-to-b editorial excellence and are presented annually to those editors who have exhibited journalistic enterprise, service to the field, and editorial craftsmanship. The winning entry, Pharmaceutical Executive's Discovery," also won a Neal Award for best subject-related series of articles. Discovery examined the broad therapeutic area, assessed the science leading to new breakthroughs, and outlined the marketing challenges. It included interviews with actor and health activist Christopher Reeve, and Yankees manager Joe Torre and pitching coach Mel Stottlemyer, NBC Today Show co-host Katie Couric, and more.
Editors from IDG, The McGraw-Hill Companies, Reed Business Information, Thomson Financial, and VNU Business Media were multiple Neal winners. Other winners included editors from ACC Communications, Inc., American Lawyer Media, Inc., Diversified Business Communications, Farm Journal Media, Lebhar-Friedman, Inc., Newport Communications Group, PBI Media, LLC, PennWell Corporation, Primedia Business Magazines & Media, and Ziff Davis Media, Inc.
Founded in 1907, American Business Media is a b-to-b industry association for global information providers that represent magazines, websites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $239 billion in industry revenues.
48th Annual Jesse H. Neal National Business Journalism Award Winners
Class A: up to $3,000,000 in advertising/circulation revenue
Category 1: Best single article
BASELINE from Ziff Davis Media, Inc.
Category 2: Best subject-related series of articles
TOP PRODUCER from Farm Journal Media
Category 3: Best staff-written editorials on one or several subjects
WASTE AGE from Primedia Business Magazines & Media
Category 4: Best regularly featured department or column
AVIONICS from PBI Media, Llc
Category 5: Best how-to article or subject-related series of how-to articles
PROFESSIONAL REMODELER from Reed Business Information
Category 6: Best news coverage
FACILITIES DESIGN & MANAGEMENT from VNU Business Media
Category 7: Best single issue of a magazine
NATIONAL FISHERMAN from Diversified Business Communications
Class B: $3,000,000 to $7,000,000 in advertising/circulation revenue
Category 1: Best single article
HEAVY DUTY TRUCKING from Newport Communications Group
Category 2: Best subject-related series of articles
PHARMACEUTICAL EXECUTIVE from Advanstar, Inc.
Category 3: Best staff-written editorials on one or several subjects
WORKFORCE from Acc Communications, Inc.
Category 4: Best regularly featured department of column
SALES & MARKETING MANAGEMENT from VNU Business Media
Category 5: Best how-to article or subject-related series of how-to articles
FIRE ENGINEERING from Pennwell Corporation
Category 6: Best news coverage
SECURITIES INDUSTRY NEWS from Thomson Financial
Category 7: Best single issue of a magazine
PATIENT CARE from Thomson Healthcare
Class C: more than $7,000,000 in advertising/circulation revenue
Category 1: Best single article
CIO from IDG
Category 2: Best subject-related series of articles
PC WORLD from IDG
Category 3: Best staff-written editorials on one or several subjects
RESTAURANT BUSINESS from VNU Business Media
Category 4: Best regularly featured department or column
THE AMERICAN LAWYER from American Lawyer Media, Inc.
Category 5: Best how-to article or subject-related series of how-to articles
CONSTRUCTION EQUIPMENT from Reed Business Information
Category 6: Best news coverage
ENGINEERING NEWS-RECORD from The Mcgraw-Hill Companies
Category 7: Best single issue of a magazine
ARCHITECTURAL RECORD from The Mcgraw-Hill Companies
Class D: No revenue breakdown
Category 8: Best single issue of a newspaper/news tabloid
NATION'S RESTAURANT NEWS from Lebhar-Friedman, Inc.
Category 9: Best Website
THE HOLLYWOOD REPORTER from VNU Business Media