TMX Elmo Videos Popular on YouTube

Posted on October 11, 2006

The holiday shopping season has barely begun but there is already a hot toy: TMX Elmo. The TMX Elmo buzz is so big that as many as 3 million units of the ticklish toy could be sold.

The toy is so popular that TMX Elmos are selling on eBay for two or three times the list price of $39.99. YouTube.com already lists over 180 videos for TMX Elmo. Most of them were submitted by people who purchased TMX Elmo and want to show others what he does.

The most viewed video is this one where the pet dog is startled by TMX Elmo. This video has been viewed well over 2 million times and has been linked to from nearly 400 blogs. Several other TMX Elmo videos have over 100,000 views.

There is no way to validate it at this time but it could be argued that buzz generated by people watching and discussing these videos have helped increase the toy's popularity and helped generate the early buzz.