Travelocity.com to Launch National Travel Magazine

Posted on May 26, 2000

Travelocity.com, an online travel site, has announced that it will launch Travelocity Magazine, a national travel magazine. The magazine is a result of a partnership between Travelocity.com and American Airlines Publishing to launch a bi-monthly title beginning in September 2000. With a rate base of 250,000, Travelocity Magazine will be available by subscription, through the Travelocity.com website, and on newsstands.

``Our goal is to continually improve the way consumers shop for and buy travel,'' said Terrell B. Jones, president and chief executive officer of Travelocity.com. ``The launch of the magazine is a logical extension of the Travelocity.com brand, adding to our combination of innovative travel planning and booking tools, travel-related content, technology, and customer service that can be found anywhere in the world today - online or offline.''

The magazine intends to provide travelers with tools and information they need to take control of their travel planning, along with an insider's perspective to some of the world's most interesting destinations. Each issue of Travelocity Magazine will showcase the people, places, and things behind the scenes of unique destinations and provide Q & A's with travel gurus. Ron Geraci, features editor for Men's Health; Geoff Norman, author and contributor to Men's Health and Forbes FYI; Ken McAlpine, contributor to Sports Illustrated and Outside; and Jack Bouleware, author and contributor to British Esquire, are a few of the writers slated to have stories in the premiere issue.

``Working alongside the Travelocity.com website, we intend to be the ultimate resource for the Web-fluent traveler,'' said Travelocity Magazine executive editor Chuck Thompson. ``There's a growing travel market whose information needs, sense of humor, technical intelligence, and curiosity are not being addressed by any magazine in the travel category. Providing insight to readers to book online and travel more efficiently is at the top of our agenda, and we will do so with a voice that will reflect the personality of this emerging market.''