TV Guide Debuts Inside TV

Posted on April 29, 2005

TV Guide Publishing Group has launched its new weekly publication called Inside TV. Eva Longoria, a star of the hit television series Desperate Housewives, appears on the magazine's debut cover as part of an Inside TV exclusive interview. Inside TV is targeted at contemporary women with information about celebrities, personalities and fashion and trends on today's television shows. The magazine also offers a seven-day guide to television which highlights programming favorites by genre and is geared specifically for the female television viewer. Inside TV is priced at $1.99 with an initial rate base of 400,000 and will hit newsstands every Thursday.

"As the television landscape has evolved, the relationship between women and their TV shows is more personal than ever. More women have discovered shows with characters they can relate to, learn from, laugh at, escape with, and care about," said Steve LeGrice, editor-in-chief, Inside TV. "Inside TV is a fun, smart, accessible magazine that reflects this new way contemporary women are involved with television."

Mr. LeGrice, Inside TV's editor-in-chief, is the driving force behind the magazine's unique editorial voice and television perspective. He is a veteran of the celebrity magazine genre with more than 30 years experience as an editor and writer in the United States and the United Kingdom. He is also one of the founding editors of In Touch Weekly, which became one of the fastest-growing newsstand magazines in the United States in its first six months.

Inside TV's regular features will include:

"7 Days" - A full color, Monday to Sunday, genre-based program-planning section with capsules of information and factoids highlighting the shows women want to watch.
"Catching Up With" - News and photos chronicling the activities and whereabouts of television's stars.
"Inside Story" - Examines the facts behind the latest celebrity stories and rumors in the news.
"First Look" - News and photos featuring upcoming TV shows and TV movies.
"TV Style" - Reveals the stars' favorite makeup and hair products, clothes and accessories.
"True Crime" - Interviews with people whose stories were lifted from real-life newspaper headlines by popular TV crime shows such as Law & Order and CSI.
"Night & Day" - Illustrates the day-to-evening style transition of the stars featuring the makeup, clothes and accessories they wear.
"Classic TV" - Chats with the stars of television's most popular TV shows from yesteryear.
"Reality TV" - A look at the latest adventures of the celebrities featured in hit reality TV shows.
"TV Home & Style" - Under the guidance of Inside TV contributing editor Carter Oosterhouse, star of Trading Spaces, viewers learn how to imitate the set designs of their favorite TV shows and how to achieve a similar look in their own homes for a fraction of the cost.

The publishing team is being led by Ms. Petrillo, who has more than 15 years of experience as a successful media executive and magazine director. Among her most recent positions were as executive director of sales development for Conde Nast's Glamour and as advertising director of several consumer magazines from Hearst Publications, including Redbook and Town & Country. In addition to Mr. LeGrice and Ms. Petrillo, management at Inside TV includes Scott Crystal, senior vice president and publisher of TV Guide Publishing Group and Executive Editor Debra Birnbaum, former New York Post and US Weekly editor.