TV Shows Turn to Character Blogs for Promotion

Posted on November 24, 2005

Several television shows are now using character blogs to help promote the shows and attract fans. Getting a person to care for a TV character is a major key to getting them to like a show so a character blog can help with this. The Sun-Sentinel reports that many of these TV show character blogs are written directly by the show's writers.

CBS Entertainment President Nancy Tellem tells the Sun-Sentinel, "Blogs are a great way to bring millions of viewers who enjoy our programming into the creative process."

Here are a few of the TV show blogs:

  • Dwight Schrute, a character blog for NBC's The Office
  • Barney, a character blog for How I Met Your Mother on CBS.
  • ABC's One Life To Live has a dual blog, called Split Reflections, for its split personality character: Jess and Tess.

    Blogsplotting also discussed the CBS show blogs last month. They also mentioned a CSI: Miami writer's blog and Survivor blog.

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